Guests want to explore local cultures, and scenic locations like Lake Hickory offer this in abundance.
Modern travelers are seeking eco-friendly properties.
The rise of Airbnb and other online platforms has democratized access to luxury properties.
Travelers are seeking more than just a place to stay; they want unique experiences.
Partnering with local businesses for experiences can add value for guests and create additional income streams.
Exceptional service can secure repeat visits.
Luxury properties generally have higher profit margins.