Lake Hickory

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Executive Summary

Market Analysis

USP

Marketing Strategy

Operational Plan

Financial Plan

Location

Risk Management

Building Time

Property & Plans

Marketing Strategy Catering to the Luxury Travel Target Market

Business Plan

Market Analysis

  1. Target Audience: Millennials, couples, and families looking for a unique getaway experience.
  2. Competitive Analysis: Research other Airbnb listings in the Lake Hickory area to understand pricing and amenities.
  3. Unique Selling Points: Modern glass architecture, glamping tents, beach, and dock access.

 Revenue Streams

  1. Airbnb Bookings: Main revenue source.
  2. Glamping Tent Rentals: Additional option for guests.
  3. Event Hosting: Offering the space for events like corporate retreats and weddings.

Partnerships

  1. Local Restaurants: Exclusive deals for your guests.
  2. Outdoor Adventure Companies: Kayaking, boating, or fishing experiences.
  3. Local Artisans: Showcase local artwork or handicrafts in the Airbnb.

Community Engagement

  1. Local Employment: Hire locally for cleaning and maintenance.
  2. Environment: Implement eco-friendly practices like composting and solar energy.

Financial Goals

  1. Occupancy Rate: Aim for at least a 70% occupancy rate.
  2. Revenue: Generate a revenue of $150,000 in the first year

Digital Marketing and Social Media Plan

Market Analysis

  1. Target Audience: Millennials, couples, and families looking for a unique getaway experience.
  2. Competitive Analysis: Research other Airbnb listings in the Lake Hickory area to understand pricing and amenities.
  3. Unique Selling Points: Modern glass architecture, glamping tents, beach, and dock access.

Email Marketing

  1. Regular newsletters featuring guest testimonials and special promotions.

SEO & Website

  1. Create a dedicated landing page for Airbnb with an SEO-friendly description and high-quality images.
  2. Retargeting Advertising.

10 Social Media Post Ideas (Instagram)